Margeting: Inventing A Different Marketing Language

André Platteel

No, it’s not a typo: Margeting is an inspiring quest for new ways of looking at things, beginning on the ragged fringes of present-day marketing and moving out from there to unexplored worlds brimming with new concepts. This extensively illustrated and sophisticated book focuses on the new definitions of the relationship betweem brands and consumers. Author André Platteel also wrote Symbol Soup, a publication on visual language in contemporary culture. Margeting was awarded the Best Dutch Book Design 2003.

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