Today’s Hieroglyphs

Hans-Rudolf Lutz

Swiss typographer and graphic designer Hans-Rudolf Lutz found the passion behind this book in the trash – literally. In 1975, he happened to notice the graphics on some cardboard shipping boxes put out for garbage collection. They soon became an obsession, which has resulted in this fascinating 5000-illustration compendium. Lutz was enchanted by the simplicity and clarity of these “found graphics.” “Even with the most extreme reduction to essentials, their drawings are capable of conveying sensuality, surprise and precise information,” Lutz writes. “I have come to admire these unsung designers.” The book covers the spectrum from pure representation to decorative display to the personification of the product. This marvelous book – a sure source of wonder and inspiration for professional designers – is the first work of several Niggli is bringing back by this pacesetting typographer, a follower of the great Max Bill and contemporary of Emil Ruder and Josef Muller-Brockman.

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