SHOP IDENTITY SERIES VOL. 3

Direct Mail

The next installment in BNN’s wildly inspirational Shop Identity series is a state-of-the-art survey of direct-mail material for upscale retail around the world. Chock-full of logos, shop cards, small pamphlets, party invitations, ads and direct-mail pieces, this book spans the globe. Volume 3 explores the direct marketing campaigns of 88 businesses, ranging from fashion houses like Celine and Hermés to food companies like Dean & Deluca to design firms like Luca Scandinavia. The designs range from simple and clean to complex; each multi-tiered art projects provides consumers with a better idea of the ethos behind the product they are being beckoned to use. A treasure-trove for anyone who wants to know what’s going on in retail design.

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