SHOP IDENTITY SERIES VOL. 4

Package & Shopping Bag

Anyone in retail marketing, product design or graphic identity will want to delve into this cannily curated collection of packaging from some of the world’s cutting-edge stores and boutiques, ranging from Hermes to LUSH to high-end chocolates. The book is divided into three sections: fashion, living and food. The fine editors at BNN have scanned the globe and brought together bags, wrapping paper, totes, labels and lids, bottles, jars; materials span paper, glass, plastic, fabric and more – basically anything that could be used to package something sold. As always, snappily presented, impeccably printed, tremendously useful and a treat for the eye.

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