Minao Ichikawa & Chisa Ito (Eds.)
Shopping bags, boxes, labels, cards, packaging and containers are all opportunities for branding and sales promotion. This large reference book introduces cutting- edge promotional design for a wide variety of Japanese products in food, fashion, sweets and other goods and is a true tool for graphic designers and anyone needing inspiration for creating an identity or just a new shopping bag design for clients. Even though the book explores the world of valued paper objects, it is also a great source for the DIY crowd creating identities for their own brick-and-mortar shops. The shopping bag designs alone are brilliant, let alone the logos and fonts used by the stores. This is a power-packed tool for enjoyment or reference by designers, shop managers and advertising agencies and others. English is limited, but the visuals are so rich that the lack of translation is not an issue.
8 ¾ x 11 ½ inches / 176 pp / Extensive color
Retail Price: $45.00