Shop Identity Series
Shop Card is a collection of 500 cutting-edge business cards and promotional cards from all over Japan, showing what kind of creativity is possible in a small space. Many are in English or bi-lingual, and some are simply unique, like the wood-grain Birkenstock card that folds into several shapes like the neatest origami imaginable. The variety of color, die-cuts and typographic treatments is fantastic.
Small Pamphlet continues the retail promotion theme, with 200 mini-catalogs and promotion pieces in Fashion, Food and Living themes. Reproductions are so good that you can also study the high-quality photography in many of these pieces. A fascinating excursion into Japanese design and retail culture, with loads of inspiration for any business owner or designer.
Anyone involved with retail – store owners, designers, consultants, marketing specialists – will want this fifth edition of BNN’s visual reference guide, showcasing the latest in retail design from Tokyo. The publisher has collected the total design and promotional assets for 67 shops, with printed matter such as shop cards, booklets, and direct mail, along with graphics such as shopping bags and packaging. All of the shops have one goal in common: to give customers a feeling of uniqueness when they enter the shop. Covering restaurants, clothing, housewares and, other shops, this is a remarkably comprehensive reference. Also included is a map of Tokyo noting the location of each featured shop.
Package & Shopping Bag
Anyone in retail marketing, product design or graphic identity will want to delve into this cannily curated collection of packaging from some of the world’s cutting-edge stores and boutiques, ranging from Hermes to LUSH to high-end chocolates. The book is divided into three sections: fashion, living and food. The fine editors at BNN have scanned the globe and brought together bags, wrapping paper, totes, labels and lids, bottles, jars; materials span paper, glass, plastic, fabric and more – basically anything that could be used to package something sold. As always, snappily presented, impeccably printed, tremendously useful and a treat for the eye.
The next installment in BNN’s wildly inspirational Shop Identity series is a state-of-the-art survey of direct-mail material for upscale retail around the world. Chock-full of logos, shop cards, small pamphlets, party invitations, ads and direct-mail pieces, this book spans the globe. Volume 3 explores the direct marketing campaigns of 88 businesses, ranging from fashion houses like Celine and Hermés to food companies like Dean & Deluca to design firms like Luca Scandinavia. The designs range from simple and clean to complex; each multi-tiered art projects provides consumers with a better idea of the ethos behind the product they are being beckoned to use. A treasure-trove for anyone who wants to know what’s going on in retail design.
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