DESIGN BASICS

From Ideas to Products

Gerhard Heufler

What do a three-legged bottle, a high-tech locomotive and an artificial leg have in common? They were all designed by students of industrial designer Gerhard Heufler in his groundbreaking program at the University at Graz, Austria. In Heufler’s follow-up to his first book, Design Products, the brilliant educator shows how he helps his students explore both the theoretical and practical aspects of design—how to take a creative idea and make it conform to the real-world aspects, mechanical and physical, of producing the finished, usable object. Heufler documents the different design stages a product goes through before being produced for the mass market. An ideal reference book for all future industrial designers.

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