Shinro Otake

Mouse Escape

Gas As Interface Co. Ltd., Japan
2004 / 45 minutes, 13,500 frames
DVD in plastic jewel box, 4:3/ Color/ NTSC
5 1/2 x 7 1/2 inches
ISBN: 4-86083-554-9 · Retail Price: $49.95

Shop Identity Series Vol. 1

Shop Card

Shop Card is a collection of 500 cutting-edge business cards and promotional cards from all over Japan, showing what kind of creativity is possible in a small space. Many are in English or bi-lingual, and some are simply unique, like the wood-grain Birkenstock card that folds into several shapes like the neatest origami imaginable. The variety of color, die-cuts and typographic treatments is fantastic.

BNN, Japan
2007 / Softcover / 9 x 11 inches / 150 pp / extensive color
ISBN: 978-4-86100-501-5 · Retail Price: $55.00



Anyone involved with retail – store owners, designers, consultants, marketing specialists – will want this fifth edition of BNN’s visual reference guide, showcasing the latest in retail design from Tokyo. The publisher has collected the total design and promotional assets for 67 shops, with printed matter such as shop cards, booklets, and direct mail, along with graphics such as shopping bags and packaging. All of the shops have one goal in common: to give customers a feeling of uniqueness when they enter the shop. Covering restaurants, clothing, housewares and, other shops, this is a remarkably comprehensive reference. Also included is a map of Tokyo noting the location of each featured shop.

2009 / Softcover / 9 x 11 inches / 158 pp / full color
ISBN: 978-4-86100-599-2 · Retail Price: $66.00


Package & Shopping Bag

Anyone in retail marketing, product design or graphic identity will want to delve into this cannily curated collection of packaging from some of the world’s cutting-edge stores and boutiques, ranging from Hermes to LUSH to high-end chocolates. The book is divided into three sections: fashion, living and food. The fine editors at BNN have scanned the globe and brought together bags, wrapping paper, totes, labels and lids, bottles, jars; materials span paper, glass, plastic, fabric and more – basically anything that could be used to package something sold. As always, snappily presented, impeccably printed, tremendously useful and a treat for the eye.

BNN Inc., Japan
2008 / Softcover / 9 x 11 inches / 168 pp / extensive color
ISBN: 978-4-86100-554-1 · Retail Price: $66.00


Direct Mail

The next installment in BNN’s wildly inspirational Shop Identity series is a state-of-the-art survey of direct-mail material for upscale retail around the world. Chock-full of logos, shop cards, small pamphlets, party invitations, ads and direct-mail pieces, this book spans the globe. Volume 3 explores the direct marketing campaigns of 88 businesses, ranging from fashion houses like Celine and Hermés to food companies like Dean & Deluca to design firms like Luca Scandinavia. The designs range from simple and clean to complex; each multi-tiered art projects provides consumers with a better idea of the ethos behind the product they are being beckoned to use. A treasure-trove for anyone who wants to know what’s going on in retail design.

BNN Inc., Japan
July 2008 / Softcover / 9 x 11 inches /
152 pp / full color
ISBN: 978-4-86100-525-1 · Retail Price: $55.00

Shop Identity Series Vol. 2

Small Pamphlet

Small Pamphlet continues the retail promotion theme, with 200 mini-catalogs and promotion pieces in Fashion, Food and Living themes. Reproductions are so good that you can also study the high-quality photography in many of these pieces. A fascinating excursion into Japanese design and retail culture, with loads of inspiration for any business owner or designer.

BNN, Japan
August 2007 / Softcover / 9 x 11 inches / 150 pp / extensive color
ISBN: 978-4-86100-502-2 · Retail Price: $55.00


Cell phones, refrigerator magnets, candy wrappers, matchbooks: just because the “canvas” is small doesn’t mean there’s no room for fabulous graphics. This copiously illustrated, large-format book is chock-full of small and eye-catching graphics, including cards, fliers, toys, buttons and stickers. A mind-expanding resource for graphic designers, business owners and advertising specialists, these exquisite graphics are made with a wide variety of processes and materials. Get inspired by direct mail, memo pads, bookmarks, door hangers, all stunningly photographed, explained in English and credited to their designers. No matter what your budget or promotional goals, the book provides an idea (or 10!) that will work for you.

August 2012 / English & Japanese
Softcover / 9 x 12 inches / 184 pp / Full color
ISBN: 978-4-86100-806-1 · Retail Price: $65.00



No one wraps anything better than the Japanese, and this book is an incredible inspiration for anyone who wants to learn their secrets. Including schematics for paper folding, the use of colored tape and string, envelopes, paper bags, maps, twine and lace, the book illustrates literally hundreds of different wrapping styles with clear, easy-to-follow photos. Many designs have a freestyle exuberance, while others are remarkably elegant, including methods of pleating paper, folding together varied colors and textures, creating designs with tape, dried botanicals, herbs, leaves and cloth. There are even some great approaches to the most boring wrapping problem ever: wrapping a wine bottle. A book full of splendid ideas.

2009 / Softcover / 6 x 7 1/2 inches / 256 pp / full color / Limited Japanese Text only
ISBN: 978-4-86100-609-8 · Retail Price: $25.00

Sture Johannesson

Lars Bang Larsen
Lukas & Sternberg, New YorkNordic Institute of Contemporary Art, Finland
2002 / Hardcover / 9 1/2 x 12 1/2 inches
104 pp / 30 b&w and 77 color
ISBN: 0-9711193-5-X · Retail Price: $39.00

Superstar Series

Yasunori Ikunishi X Yasunori Kakegawa X Kuknacke featuring Magic Kobayash

Gas As Interface Co. Ltd., Japan
2002 / 23 minutes, 4 motion graphics
DVD in plastic jewel box, 4:3/ Color/ NTSC
5 1/2 x 7 1/2 inches
ISBN: 4-86083-209-4 · Retail Price: $49.95